Effective: April 13, 2026
My Memory Map ("we", "our", or "us") respects your privacy. This Privacy Policy explains how information is collected, used, stored, and protected when you use the My Memory Map mobile application and related services.
My Memory Map is designed for personal reflection. Your data is private by default and is never sold or shared for advertising purposes.
The data controller responsible for processing personal data is:
Esprinity Ltd.
Bulgaria
Email: support@esprinity.com
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
We collect only the minimum information necessary to provide and improve the app.
You may create and store:
This content remains under your control.
Depending on your device settings, we may collect:
We do not collect precise location in the background. Location is used only when you actively choose to attach it to a memory.
If you are located in the EEA, UK, or similar jurisdictions, we process personal data based on:
You may withdraw consent at any time through your device settings.
We use your information solely to:
We do not:
My Memory Map may generate optional insights based on your data.
These features:
Insights are observational and intended only to help you reflect.
My Memory Map is not a medical, psychological, or therapeutic service.
The app does not provide diagnosis, treatment, or professional advice of any kind.
Any insights, patterns, or information presented in the app are generated solely from user-provided content and are intended for informational and personal reflection purposes only.
No content within the app should be considered medical or mental health advice.
If you require medical, psychological, or mental health support, please consult a qualified professional.
Your data may be:
When using iCloud, Apple acts as an independent data controller under its own privacy policies.
If data is transferred internationally, we ensure appropriate safeguards in accordance with applicable laws.
We retain your data:
Diagnostic data is retained only as long as necessary for technical and security purposes.
You can delete your memories and associated data at any time directly within the app.
If you uninstall the app, locally stored data is removed from your device.
If you use iCloud, you may need to manage deletion through your iCloud account settings.
We do not sell, rent, or trade your personal data.
We may share limited data only:
We may rely on limited third-party services, including:
These providers process data under their own privacy policies.
We do not share your data with third parties for advertising or marketing.
We do not track users across apps or websites owned by other companies.
We do not use tracking technologies for advertising, profiling, or marketing purposes.
Depending on your jurisdiction, you may have the right to:
California residents and users in other applicable regions may have additional rights under local laws.
To exercise your rights, contact: support@esprinity.com
My Memory Map is not intended for children under 13 (or higher age where required by local law).
We do not knowingly collect personal data from children.
We implement reasonable technical and organizational measures to protect your data.
However, no system is completely secure. You are responsible for maintaining the security of your device.
We may update this Privacy Policy from time to time.
If changes are significant, we will notify you within the app or via our website.
This Privacy Policy is governed by the laws of Bulgaria, without regard to conflict of law principles.